Global Storytelling & Brand Strategy Advisor

Sophie Taitt is a global media executive and strategic advisor who helps hospitality, travel, and destination brands apply the storytelling and world-building techniques perfected by the world’s leading streamers. After more than 25 years producing across 30 countries for Netflix and the BBC, she translates the creative and commercial playbooks behind globally successful content into practical strategies for hotels, destinations, and place-based brands.

Her work sits at the intersection of streaming, placemaking, and experiential design—showing organizations how the best producers curate a sense of place, build emotional connection at scale, and transform local culture into global demand. Sophie helps leaders leverage these same principles to elevate guest experience, strengthen brand loyalty, and unlock new revenue opportunities.

British-born and Los Angeles-based, Sophie is the founder of global strategy consultancy Taitt Media and a sought-after international speaker on how streaming has reshaped traveler behavior, destination desire, and the economics of place. She has headlined events including SET, SXSW, and executive retreats worldwide, earning acclaim for her rare blend of story craft, commercial insight, and immediately actionable guidance.

Areas of Expertise

• Scaling Globally: Growth lessons from Hollywood, Silicon Valley, and the streaming revolution
• Storytelling Secrets from the Streamers: Creating deeper sense of place—and new revenue streams