Maz Zouhairi

Maz Zouhairi is the Founder and CEO of Ciel212 & Co., a boutique consulting firm specializing in luxury consumer goods, retail, spirits, travel, and hospitality. The firm delivers tailored, forward-thinking solutions that drive brand growth and cultural relevance for both heritage brands and emerging luxury players in a rapidly evolving global marketplace.

A distinctive focus of Maz’s work lies in developing strategies and creative programs that speak to today’s high-net-worth audience — drawing on his deep understanding of what truly resonates with the ultra-wealthy and how brands can remain relevant, aspirational, and authentic in their eyes — whether through retail concepts, ultra-premium positioning, or cross-cultural brand storytelling.

Previously, Maz served as CEO of Lalique Americas, where he played a pivotal role in redefining the brand’s global strategy. Under his leadership, Lalique evolved from a storied heritage brand into a modern luxury lifestyle icon, expanding into six pillars: crystal, interiors and architecture, jewelry, fragrance, art, and hospitality — combining disruptive innovation with Lalique’s artisanal roots while opening new creative avenues through collaborations with world-renowned designers, artists, and luxury houses.

He began his career in luxury at CHANEL, where he spent five years as Vice President of Sales and Marketing for the Bourjois division, leading U.S. sales strategy, brand positioning, and market development.

In addition to his corporate work, Maz serves as Treasurer on the Board of Directors for the Luxury Education Foundation (LEF) — a nonprofit that partners with Columbia University to connect students with leaders in luxury business and design — where he has been actively involved since its inception in 2004.

Based in New York City, Maz spends significant time in Europe, the Middle East, and Latin America, bringing a global perspective to every engagement.

Areas of Expertise

• How luxury brands balance heritage and innovation
• The convergence of luxury retail and hospitality
• Creating immersive brand experiences for top clients
• How to identify and develop next-generation luxury brands
• What truly defines authentic luxury today versus perceived luxury